Hi, I’m Gaia!

Helping people and businesses discover their authentic value and thrive since 2012.

After pursuing a career in physiotherapy, at 21 I vowed to challenge my limits and define my own unique growth path, delivering value and excelling at it. Today, that is still my drive and inspiration.

In 2011, I left Venice to attend the Art Direction program at Miami Ad School in Hamburg.

In 2016, after a successful global career in Advertising, I switched to Service Design and volunteered for Makeright, a project by Central Saint Martins’ Design Against Crime Research Lab, equipping inmates with personals and professional skills to help them find employment on release. Volunteering turned into business development for Makeright and SociallyMadeInItaly, looking at local & international scaling-up.

In 2017, seeking to expand my UX expertise, I joined a boutique studio in Munich while doubling as a remote freelancer.

At 31, I joined Backbase in Amsterdam, just a few months before COVID hit. Starting as UX Consultant for the Customer Success Europe hub, in 2.5 years I grew to Chapter Lead UX for Europe and Global Support, spearheading and executing a number of successful initiatives crucial for Operations, Delivery, and Talent Development in an aggressively ever-changing, fast-paced, complex environment.

Since 2018, I have taken on the role of lecturer and business advisor, sharing my knowledge on UX Design, UX Management, and Sustainable Growth at several educational institutions, including Miami Ad School Europe, Central Saint Martins’ Design Against Crime Research Lab, and Talent Garden – and successfully mentored and coached over 70+ individuals, facilitating their career growth and personal development.

👉 What’s my direction for 2025? Complexity Science and Socially Sustainable Design, Developing LLM-powered Apps, Embodiment & Trauma-Informed Transformative Coaching.