Gaia "flamingaia" Armellin

Strategic Design Leader and Holistic Growth Coach

Hello! I’m Gaia, Senior Strategic Design Lead and Holistic Growth Coach dedicated to Change Management and Transformation. For the past 12+ years, I’ve been partnering with clients to help them unlock their beautiful, messy, extraordinary potential and build unique legacies in highly-competitive, complex, global landscapes.

I work closely with my clients; understanding them and their businesses, challenging them, nurturing them, and above all, helping them thrive through long-lasting sustainable solutions.

My Latest Projects

What They Say About Us

The launch and migration all users to the new Coutts platform built on Backbase is an important milestone. Thank you for your contribution, energy, engagement, collaboration, patience, hard work, and dedication that led us to this point! I am proud and extremely grateful that you are here to support Coutts and each other on that challenging journey.

Client, Coutts Bank

I think the UX workshop setup was amazing. 4 hours of interaction, participation, engagement, lovely atmosphere, non-boring, etc. theory AND practice/interactive. With takeaways, feedback on individual students, and more. I’d definitely book her again for the next class.

Student, Talent Garden Vienna

Her strategic oversight as a UX hub lead ensured smooth coordination across diverse projects and regions. She has an innate ability to manage complex stakeholder relationships and navigate the challenges of large-scale, cross-functional initiatives. Gaia’s leadership was instrumental in delivering compelling, user-focused designs that consistently met both user and business needs.

Saurabh Bose, Backbase

EXCITED? 🤩 LET’S DO SOMETHING GREAT TOGETHER!


Strategic Design Leader and Holistic Growth Coach

We’re an ethical boutique consultancy dedicated to change management, strategic design, coaching, and sustainable growth. Whether it’s optimizing processes and services, empowering teams, or increasing your value, we’re here to help you build your long-lasting legacy. Questions? Drop us a line, we’re here to help!

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