Strategy Meets Human.

Hello, I’m Gaia. I see what’s under the hood of stuck systems and stuck people, and help fix it. I spent 14+ years leading organizational transformation and UX strategy across fintech and enterprise, including scaling a 50+ person design team from scratch during a pandemic, and delivering major fintech products with a 100+ person team through a pandemic and a war. Today, I help leaders and teams name what’s actually in the way, and move again. Currently based in Germany, working globally.

What Leaders Say About Their Transformative Journey

Rare combination of visionary leadership and hands-on expertise. Her strategic oversight ensured smooth coordination across diverse projects and regions.

Saurabh Bose, Director of Design & UX, Backbase

She understood what I needed, and what I didn’t yet know I needed. Serious, reliable, and competent. Extraordinary job within the established time frame.

Maria Luisa Valente, Founder, AllYouCan.Fit

[Our coaching sessions] turned into a spiritual journey where I found parts of my identity that were blocking my path. I am so grateful for Gaia to hold that space.

Gulnur Sevinc, Founder, Mimi Design

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Trusted by Visionary Leaders and Global Organizations since 2012

I’d love to hear what’s going on for you and explore how I can help.


Gaia Armellin

Strategy Meets Human.

Helping leaders and organizations design their evolution since 2012.

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